Case Study: Prophecy Brand’s Paris Fashion Pop-Up 2023

Overview:

In September 2023, during Paris Fashion Week, Prophecy Brand debuted its first immersive fashion pop-up in the heart of Paris. This groundbreaking event was designed to uplift underrepresented voices in fashion and serve as a launchpad for emerging designers to gain industry visibility, build fandom-based communities, and secure meaningful partnerships. With an intentional blend of press strategy, influencer relations, and storytelling-led curation, the pop-up served as a cultural reset.

Objectives

Highlight Emerging Designers: Curate a space for global, diverse talent to present collections in a high-fashion editorial setting.
Bridge Industry + Community: Connect designers to buyers, editors, stylists, influencers, and culture-makers in a shared space of creative resonance.
Reimagine the Fashion Week Format: Move away from traditional runway exclusivity to a more intimate, immersive, and inclusive presentation.
Drive Brand Visibility & ROI: Provide immediate results for participating designers through press, revenue generation, and business development.

Talent & Influencer Engagement

Celebrity and influencer attendance helped amplify event reach across social platforms. Notables included:

Taylor Zarkar Preze, who served as a cultural ambassador and spotlighted several designers to his millions of followers.
Zendaya, Dua Lipa, Steve Lacy, and Rosalía were among the VIP guests who visited the showroom and posted about their experience.
High-level stylists and image consultants, including team members from Saint Heron, Fenty, and Balenciaga, also attended to source new talent.

Designer Highlights

The pop-up featured 15 emerging designers, with key standouts including:

Fine Chaos (Norway): A boundary-pushing genderless label that garnered attention from stylists representing international celebrities.
Diotima (Jamaica/NY): Blending Caribbean craftsmanship with modern tailoring, Diotima captured buyer interest from multiple luxury retailers.
Sorella Noir (Senegal/Paris): A fusion brand combining Afro-futurist storytelling and minimalist luxury.

Outcomes

$400,000 in total revenue generated across all featured designers.
8 out of 15 designers secured brand deals or retail partnerships, including placements with Saks Fifth Avenue, Net-a-Porter, and SSENSE.
3 designers were optioned for upcoming editorial shoots and styling credits with major fashion publications.
Over 1,000 attendees visited during the three-day event, including press, influencers, buyers, stylists, and investors.

Conclusion

Prophecy Brand’s Paris Fashion Pop-Up in 2023 was more than an event—it was a movement.

Built on the principles of cultural relevance, emotional storytelling, and brand intimacy, the activation offered a platform for emerging designers to be seen, felt, and supported in an industry that often overlooks them. It solidified Prophecy Brand’s positioning as a creative agency and publicity house that understands how to shape desire, identity, and industry impact through strategic visibility.

The success of the 2023 pop-up laid the foundation for Prophecy’s ongoing mission: To turn underrepresented brands into unforgettable cultural moments.

Publicity & Press Strategy

Prophecy Brand’s integrated PR campaign began three months prior to the event with a heavy focus on earned media, curated editor outreach, micro-to-macro influencer partnerships, and direct relationships with stylists and buyers.

Key Publicity Highlights:

8,000+ media impressions across digital outlets including Hypebeast, i-D, Paper Magazine, and Nylon.

Feature coverage on individual designers and the event itself in Vogue Italia and WWD.
A special Instagram Live segment hosted by Taylor Zarkar Preze attracted over 180,000 live viewers, contributing to his spike in followers and engagement during Fashion Week.