KOCHÉ
2022–2023
A Prophecy Brand Case Study in Global Narrative Stewardship, Strategic Placement & Cultural Resonance
Lead Strategist & Publicity: Joseph Benjamin
Agency: Prophecy Brand
Act I — Revelation
Narrative Before Noise
KOCHÉ — founded by Christelle Kocher — is a Paris fashion house known for fusing couture technique with contemporary, inclusive energy and sportswear roots. In 2022–2023, the brand stood at a pivotal moment: mass cultural interest, multiple cross-industry collaborations, and evolving internal strategy (with plans to alter production models in 2024) required clarity before amplification. 
Prophecy Brand began by grounding the couture message.
What Joseph Delivered
• Authored all couture collection copy for Koché’s 2022 and 2023 cycles, anchoring complex design intent in language editors could translate without distortion.
• Built narrative frameworks that aligned couture complexity with cultural contexts beyond fashion show descriptors.
Learning From the Work
Couture isn’t about beauty alone — it’s a conversation. Editors write what they understand, not what they imagine.
KOCHÉ SPRING 2022
KOCHÉ SPRING 2022
KOCHÉ SPRING 2022
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Act II — Resonance
Precision Placement Over Volume
Once the narrative was clear, the work became situational — not opportunistic.
Across 2022–2023:
Editorial & Strategic Engagement
Secured 22 desk-side media conversations with targeted fashion, culture, and lifestyle outlets — ensuring depth rather than superficial exposure.
Sustained the brand’s seasonal rhythm through coordinated editorial engagement around Paris Fashion Week showcases for both ready-to-wear and couture cycles, reinforcing Koché’s relevance in critical fashion calendars. 
Partnership and Cultural Moments
Facilitated strategic influencer collaborations that extended brand presence into cultural communities:
– Ricky Thompson — voice within fashion + culture circles
– Bretman Rock — social resonance and lifestyle extension
– Noah Beck — broader cultural reach
Supported a visible cultural moment when Halsey wore Koché on tour in 2022 — organically infusing celebrity impression into the narrative and reinforcing stylistic credibility for non-fashion audiences.
Measured Impact
Collectively, these efforts generated over 2.3 million media impressions, amplifying brand output across fashion, beauty, culture, and lifestyle verticals.
What Joseph Learned
Resonance isn’t measured in noise — it’s measured in rooms that hold the story. When collaborations and press placement reflect the brand’s intention, reach becomes meaning, not distraction.
Act III — Legacy
From Moment to Continuity
By the close of 2023, Koché’s presence in editorial and cultural discourse remained consistent rather than episodic.
Strategic Shift Indicators
Brand visibility wasn’t only fashion-week episodic; it included cross-sector interest and ongoing collaboration narratives tied to sportswear and cultural identity. 
What Joseph Learned
True legacy is not born from isolated hits.
It emerges when narrative integrity is sustained through cycles — not peaks.
Legacy is coherence.
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Results Summary (Direct, Outcome-Focused)
Narrative & Editorial
Crafted compelling couture narrative language used throughout PR campaigns.
Facilitated 22 high-impact media desk conversations aligned with editorial tastes.
Placement & Impressions
Generated 2.3M+ media impressions across fashion, beauty, entertainment, and culture.
Secured high-visibility placement tied to Koché’s seasonal narrative rhythm.
Cultural Extension
Influencer partnerships with Ricky Thompson, Bretman Rock, Noah Beck expanded narrative beyond fashion silos.
Cultural resonance moment with Halsey wearing Koché during performances served as organic activation, not forced sponsorship.
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Prophecy Brand does not chase attention — we shape narrative coherence so that presence becomes legacy.
Exposure is transient.
Resonance endures.
With resonance,
Prophecy Brand
REVELATION. RESONANCE. LEGACY.
How might your narrative shift if every placement reinforced who you are — not just where you appear?
