PROPHECY HOUSE
Investor Brief
What This Is:
I am an evergreen cultural holding company and venture studio.
I build, acquire, and steward operating businesses across beauty, fashion, entertainment, and hospitality. I extend those businesses through immersive environments and selective entertainment financing.
Prophecy Brand is the narrative architect.
I am the capital infrastructure.
This is not a venture fund.
This is not a rapid-deployment vehicle.
This is a long-term cultural investment ecosystem designed to compound meaning, margin, and ownership over time.
Time horizon: measured in 7–10 year arcs and beyond.
Structure: Corporate holding company with wholly owned or majority-controlled subsidiaries.
Investor participation: at the HoldCo level.
Why This Exists
Prophecy House did not emerge from abstraction.
It emerged from proof.
Paris Fashion Week Prototype
As documented in Joseph Benjamin’s professional record:
15 designers featured
1,000+ attendees
$400,000 USD in revenue generated across participating designers
80,000+ media impressions
8 of 15 designers secured retailer contracts, including Saks Fifth Avenue
This activation functioned simultaneously as:
A capital engine (commerce + retail conversion)
An immersive environment (deal flow + room power)
It demonstrated the ability to convert narrative into measurable revenue.
Luxury & Media Placement Record
From Joseph’s Prophecy Brand tenure:
Product placements for Harry Winston at the Golden Globes
2M+ media impressions through luxury placements
4M+ media impressions secured in first month at KR8 Agency
90% placement rate in top-tier publications during early tenure
+75% growth in Netflix’s Sense8 social presence in 8 months
Campaign work across Louis Vuitton, La Mer, Gucci, Cartier, Fendi, Dior Beauty, Hood By Air, WHO DECIDES WAR, Tata Harper, Caudalie
From portfolio documentation :
Harry Winston placements (Golden Globes 2019 & 2022)
Daily Front Row Fashion Media Awards publicity oversight
Riot Games collaboration amplified with Lil Nas X
Editorial Creative Director of Reverie: Page Magazine
Campaign leadership on major entertainment properties
This is the foundation.
Prophecy House institutionalizes what has already been executed.
The Ecosystem
Stage One — Capital Engines
Beauty. Fashion. Entertainment.
These are operating engines designed for margin, IP, and compounding equity.
Beauty Engine
Initial capital deployment funds:
Acquisition of a beauty brand
Infrastructure build (team, marketing, distribution)
Relaunch and scaling strategy
Revenue Channels:
Direct-to-consumer
Retail partnerships
Experiential commerce
Licensing opportunities
Value Capture:
Recurring consumer demand
Margin discipline
Brand equity accumulation
Channel diversification
Seven-Year Expansion Arc:
Years 1–2: Stabilization + infrastructure
Years 3–5: Distribution expansion + margin optimization
Years 6–7: Institutional positioning without forced exit
This becomes the financial anchor of the ecosystem.
Fashion Engin
Built and managed in alignment with Prophecy Brand’s narrative architecture.
Revenue Channels:
DTC
Select wholesale
Capsule collaborations
Limited experiential drops
Editorial-to-retail conversion
Value Capture:
Cultural authority
Scarcity premium
Brand equity appreciation
Cross-vertical amplification
Fashion strengthens valuation across the entire ecosystem.
Entertainment Engine
Entertainment is treated as disciplined capital.
Film Strategy
Budget Target: $5M–$20M
Three Modes:
Minority participation financing
Executive Producer-level involvement
Full acquisition + full financing (when project is purchased outright and Prophecy House hires its own producer)
Constraints:
Limited number of major projects per year
No volume slate
No speculative mass exposure strategy
Revenue Pathways:
Domestic and international rights
Distribution agreements
Streaming partnerships
IP resale and licensing
Projects above ~$8M target domestic + international positioning.
Control determines structure.
Festival Strategy
Focused on large-scale European models where profit infrastructure already exists.
Revenue Sources:
Ticketing
Sponsorship
Brand integration
Hospitality tiers
Established European festival operators have demonstrated revenue in the €100M+ range annually when scaled properly, proving festivals can function as capital engines when managed with discipline rather than spectacle.
Prophecy House enters selectively, not frequently.
Stage Two — Immersive Environments
These environments are not events.
They are strategic proximity platforms.
Purpose:
Increase investor-founder density
Drive brand conversion
Generate deal flow
Integrate beauty, fashion, and entertainment under one controlled environment
Revenue Capture:
Ticketing
Sponsorship
Commerce
Strategic partnerships
Future deal origination
Immersion strengthens the operating engines.
Stage Three — Cultural Investment & Stewardship
Only after Stage One stabilizes.
Initial focus: underrepresented founders.
Long-term: aligned founders regardless of background.
Prophecy House provides:
Capital
Narrative clarity (via Prophecy Brand)
Capital literacy
Long-term equity alignment
This reduces failure risk and increases equity durability.
Investor Structure
Investors participate at the Prophecy House HoldCo level.
Structure:
Equity stake
Preferred return framework
Evergreen hold model
Target Commitment Range:
$1.5M – $10M
Seriousness Threshold:
$500K minimum alignment marker
Time Horizon:
7–10+ years
No forced liquidity
No quarterly pressure
Risk & Discipline
Prophecy House will not:
Deploy capital for optics
Chase trends
Run volume entertainment slates
Over-leverage hospitality
Force premature exits
Risk Mitigation:
Margin-first acquisition discipline
Constrained entertainment output
Structured subsidiary governance
Channel diversification
Restraint is a core design principle.
This platform is for investors who:
Value patient compounding
Understand cultural power as an asset class
Prefer ownership over speculation
Recognize that time horizon is strategy
This is not for capital that requires velocity to feel secure.
Engagement
If this doctrine, structure, and pacing align with how you deploy capital, request the Prophecy House memorandum and alignment intake.
Access is deliberate.
With Resonance
Prophecy House