Publicity Is Not Positioning
Schiaparelli and the Return of Narrative Dressing
Marketing vs. PR in Fashion Is the Wrong Question
Bloomingdale’s “Happy Together”: Burberry, Baccarat, and the Return of Holiday Belonging
Bloomingdale’s Holiday 2025 campaign, “Happy Together,” is not just a rollout — it’s a three-act experience. Burberry wraps the New York flagship in its own language, Baccarat and Canada Goose build intimate in-store worlds, and philanthropy ties it all to legacy. Prophecy Brand breaks down how luxury retail is now storytelling, belonging, and status engineering.
The Legacy We’re Building
Fashion Forward 2025: Navigating Nostalgia, Luxury, and the Rise of Brand Intimacy
Paris Fashion Week 2025: How Emerging Designers Are Making Luxury Accessible
Consumer-Driven Fashion: The Rise of Personalization